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- QR Codes: The Future of Clothing Labels?
QR Codes: The Future of Clothing Labels?
Industry Fact:
Startup CEO Salaries Decline
Paychecks for CEOs at U.S. startups have dropped to $142,000 on average, the lowest since 2020, as stretches between funding rounds get longer
| INSIGHTS
Illustration: Sarah Grillo/Axios
The future of clothing labels may lie in QR codes, as retailers advocate for their use to replace bulky physical tags. QR codes offer the potential for more extensive information, such as care instructions and sustainability practices, accessible through scanning.The move towards digital labels could address issues like tag discomfort and complicated laundry symbols, while meeting evolving legal requirements. While concerns about internet accessibility have been raised, proponents argue that digital labels could enhance accessibility and enable more sustainable fashion practices. [Axios]
Clothing retailers like Ralph Lauren are already using QR codes as digital product labels, providing consumers with additional information about the garments they are wearing or considering purchasing.
Digital labels offer benefits such as recycling instructions, supply chain transparency, product recalls, and sustainability practices, enhancing the consumer's understanding and engagement with the brand.
Ralph Lauren's implementation of QR codes has been successful, with over 220 million units in the market and an average of 13,000 scans per day, indicating consumer willingness to adopt and use this technology.
| NEWS
The Buy with Prime integration with Klaviyo helps businesses increase customer conversion and drive loyalty. Businesses can leverage their Buy with Prime data in flows, campaigns, segmentation, and reporting on Klaviyo’s platform, helping them scale personalized outreach and drive sales.
A recent study by ShipEngine and ShipStation found that 78% of UK consumers are unlikely to buy from retailers again if they have a negative delivery experience. The research highlights the significance of delivery quality and affordability in driving customer loyalty, with high shipping costs and limited delivery options leading to reduced repeat purchases.
Circular platforms are digital marketplaces that promote sustainability by encouraging the reuse, repair, and recycling of goods. They help create a sense of community, ensure product quality, make sustainable options more affordable, enable business transactions, gather valuable data, and simplify the transition to a circular economy. These platforms play a crucial role in building a more sustainable and efficient world. [Forbes]
Customer Service
ChatGPT Prompts for Customer Support
AI-powered chatbots like ChatGPT are transforming customer support by providing solutions to common customer needs. From composing customer-service emails to analyzing social media sentiment, generating telephone scripts, and testing customer service skills, ChatGPT offers a wide range of prompts to address various customer support challenges effectively. [Practical Ecommerce]
Amazon's $10 offer for in-store pickups aims to increase foot traffic, gather customer data, and boost revenue by leveraging physical stores. This strategy allows Amazon to optimize its planning, improve returns, and reduce delivery complexities while providing a better shopping experience. [Luxury Daily]
A comprehensive report by Nexcess highlights the top 50 online stores by state in the US, showcasing lesser-known sellers across the country. The report also identifies 13 growing ecommerce niches and the top 20 big-brand ecommerce businesses in the US, indicating the continued growth of online sales in the face of uncertain economic conditions.
| EVENTS
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UPCOMING EVENTS
June 1 Leveraging Technology To Scale Your Business
| PODCAST
Bryan Smeltzer's latest podcast discusses the importance of brand disruption in today's fast-paced business landscape, emphasizing the need for brands to challenge the status quo and offer innovative solutions to customer problems. It highlights the significance of authenticity, trust, and a seamless user experience in building disruptive brands that can earn loyalty and stay ahead of the competition.
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