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- Revolutionizing Ecommerce
Revolutionizing Ecommerce
Industry Fact:
1 In 5 Shoppers Will Complain On Social Media
Better communications can help ecommerce companies deal with customer complaints and minimize negative feedback
| INSIGHTS
In the rapidly evolving world of ecommerce, staying on top of the latest trends is crucial for businesses to remain competitive. From social commerce and AI-powered personalization to livestream commerce and supply chain optimization, the ecommerce industry in 2023 is witnessing groundbreaking advancements that are revolutionizing the way customers interact with brands and reshaping the online shopping experience.
Social commerce: Social media platforms have become powerful marketing tools, with millions of Americans shopping through them. Finding products on favorite social networks provides a unique shopping experience.
Buy Now Pay Later (BNPL): BNPL services allow customers to purchase goods with interest-free installments, making high-value products more accessible and affordable.
AI-powered personalization: Artificial intelligence enables personalized experiences through AI chatbots and voice assistants, analyzing customer data and predicting buying habits.
Livestream commerce: Online platforms that allow hosts to showcase products in real-time, engage with customers, and respond to their feedback instantly.
Progressive web: Innovative technology that provides app-like experiences through responsive and engaging web applications.
Supply chain optimization: Utilizing AI technology to streamline the flow of goods, services, and information, predicting demand, and optimizing distribution efficiency.
These trends showcase the evolving landscape of ecommerce, providing insights into the latest technological advancements that can redefine the industry in 2023 and beyond.
| NEWS
Shopify has announced that its popular Shop Pay service, known for accelerating online buying experiences and boosting sales, will be available for e-commerce websites not hosted on the Shopify platform. This expansion comes alongside an extended partnership with Adyen, aiming to facilitate smoother payment processing for merchants, including integration with international financial services like iDEAL.
FedEx has observed a change in consumer spending habits, with a shift from eCommerce to entertainment and services. The company reported a decline in package volume during the recent quarter, reflecting weakened demand in its Express, Ground, and Freight operations.
Noogata introduces an advanced AI assistant that empowers consumer goods brands on Amazon with proactive insights and data-driven strategies, enabling them to outperform competitors and boost sales growth in the highly competitive eCommerce landscape.
Boox, the sustainable e-commerce platform providing zero-waste, circular packaging solutions, announced the expansion of its services to the Canadian market, supported by ReturnBear, Canada’s first package-free returns network. This will reduce environmental impact by 70 percent or more compared to single-use packaging at scale.
Customer Service
Email Welcome Pages Drive More Sales
Marketers have the opportunity to enhance customer engagement by utilizing a welcome page for email subscribers. By providing discount clarity, setting expectations, collecting valuable information, and facilitating the sales process, a well-designed welcome page can maximize conversions and foster long-term customer relationships. [Practical Ecommerce]
Two bipartisan bills introduced in Congress seek to revise the de minimis trade rule, which currently allows imported packages valued under $800 to receive less oversight in the U.S. customs process. The proposed changes aim to level the playing field for American companies and address concerns about forced labor, potentially impacting popular foreign e-commerce companies like Shein. [NY Times]
| EVENTS
Journalist Kara Swisher and trend expert Kate Ancketill will lead keynotes on retail innovation at the event where tech, marketing and digital execs connect.An executive retreat without the sales pitchesThis exclusive event provides an environment conducive to meaningful connections with your senior-level retail peers. Sessions and Expert-Led Think Tanks will explore topics in omnichannel strategy, AI automation, MarTech innovation and more, with a future-forward lens.
UPCOMING EVENTS
| PODCASTS
Bryan Smeltzer's latest podcast explores the power of the Product-Marketing-Sales triad in creating successful and visionary brands. By emphasizing the importance of interdependence and collaboration between these three elements, Bryan provides insights on building generational brands and achieving long-term success through consistent innovation, effective marketing, and strategic sales.
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