Consumer Trust in Ecommerce, Outdoor Retailer Update

| INSIGHTS

Consumer Trust in Ecommerce: Key 2024 Survey Findings

TrustedSite's 2024 survey on e-commerce trust examines consumer sentiments crucial for building trust in online shopping environments. The study captures shifting concerns post-pandemic, notably regarding AI and ongoing data breaches affecting major corporations like AT&T, T-Mobile, and 23andMe.

Based on these insights, this report provides essential guidance for e-commerce site owners aiming to establish and maintain consumer trust.

Key insights

• 97% of consumers express concerns about unfamiliar sites; 50% very concerned.

• Top concerns: stolen credit cards (24%), business legitimacy (17%).

• Identity theft worries spike to 90%.

• 90% abandon purchases due to trust issues.

• AI misuse concerns: 46% somewhat, 41% very concerned.

| NEWS

Retail

• US retail sales barely increase in May as sign of consumer strain due to inflation and interest rates curb spending

• City of Ontario CA launches pop-up retail pilot program charging $1 a month rent for a brick-and-mortar retail space

• Walmart targets Gen Z with apparel brand “No Boundries” relaunch

Ecommerce

• Instacart makes Youtube ads shoppable for CPG Brands for consumers to seamlessly purchase products

• AI is transforming eCommerce to bring product storytelling, which could dramatically alter how online products are promoted and perceived

• TikTok has introduced a Image Search feature to TikTok Shop

Fashion

• Outdoor Retailer Summer - photos and report from show floor

• Delta Apparel plans to exit the DTG2GO business unit and has ceased all production

• ŌURA surpasses 2.5 million smart rings sold

| PARTNER

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| EVENTS

July 9 - Grow NYC (rsvp)

July 15-17 - NRF Nexus (rsvp)

Sept 9-11 - eTail Connect (rsvp)

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