Industry Fact:
Shopping Through Your TV Is On The Rise
51% of CTV (connected TV) device owners - 44M households, engage in commerce-related activities on their TV

| INSIGHTS

A new report from Accenture highlights a roadmap for sustainable transformation in the fashion industry, showcasing the efforts of brands like Outerknown, J. Crew Group, and VF Corporation. These companies are adopting practices such as regenerative agriculture and circularity to make progress in various areas of sustainable transformation.

However, there is still a disconnect between what the economic system incentivizes and what is needed to align clothing manufacturing with planetary boundaries.

The report outlines a dozen action areas for transformation, including carbon and net-zero, materials and biodiversity, circularity and waste, consumer engagement and labeling, worker and human rights, and more.

Marketers play a significant role in driving better brand decision-making, particularly through consumer labeling, packaging, and circularity.

Also in areas such as carbon emissions, supply chain practices, and worker rights, which can contribute to more sustainable practices in the industry. [adweek]

| NEWS

TikTok is set to launch a full-service e-commerce program in August, aiming to assist Chinese merchants in selling their products globally, starting with the United States. The program will provide various services, including storage and shipping, to help Chinese businesses tap into the US market and replicate the success of platforms like Shein and Temu.

Constructor, an advanced technology platform, has introduced "Attribute Enrichment," a powerful AI solution that enhances the quality of product catalogs for online stores. By using artificial intelligence to improve product information, this innovation saves time for ecommerce teams and creates better shopping experiences, leading to more sales and happy customers.

Ecommerce
Revolutionizing Commerce: Shopify’s Summer ‘23 Edition Updates

Shopify's Summer '23 Edition brings forth more than 100 updates that leverage the power of AI to transform the future of commerce. With innovative features like Sidekick, an AI commerce assistant, Shopify Magic, AI-enabled responses, and the introduction of Shopify Credit and Shopify Collective, the platform aims to empower entrepreneurs, streamline operations, and provide new opportunities for growth and success.

Customer Service
Don’t Let Delivery Drive Away Customers

According to nShift, frequent online shoppers are 150% more likely to abandon a retailer due to a poor delivery experience. To build customer loyalty, ecommerce companies should focus on how they ship and deliver items, offering a variety of delivery options, ensuring transport capacity during busy periods, providing alternative collection choices, maintaining relevant communication with customers, and implementing a simple digital returns process.

Marketing
Influencer Marketing Redefined in Record-Breaking Prime Day

Logie.ai showcased the transformative potential of AI-driven influencer marketing during Prime Day 2023. By strategically pairing top brands with the right influencers, Logie achieved unprecedented levels of engagement, setting new records for brand-influencer partnerships and signaling a significant shift in social commerce dynamics.

Promotion
Ace Your Back-To-School Sales With This 7-Email Sequence

Retailers need a strategic email marketing plan to boost back-to-school sales. The seven-email sequence includes a teaser for seasonal content, a sale announcement, personalized recommendations, reminders, post-purchase gratitude, and a final message to keep customers engaged throughout the school year.

| EVENTS

Recap: NRF Nexus 2023

Check out the event recap of the show where technology, marketing and digital innovators intersected. The brightest minds spilled their best-kept secrets.

| Featured Provider

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