Tilly's Revenue Drop. Maximizing Off-Season E-Commerce

| INSIGHTS

Maximizing Off-Season E-Commerce Success:

As the shopping frenzy subsides, e-commerce businesses seek strategies to maintain momentum year-round. Here are key insights from Forbes Business Council members to attract customers and ensure sustained revenue:

• Be Trendy: Creatively tap into current trends to generate demand and engage influencers for long-term partnerships.

• Keep the Excitement: Maintain excitement with regular product launches, social media contests, and special events to make every week feel like a Black Friday.

• Make Events Out of Routine: Turn routine activities like product launches into week-long events across multiple channels to keep customers engaged.

• Prioritize Long-Term Value: Establish loyalty programs and offer exclusive perks to emphasize long-term customer relationships over quick sales.

• Enhance Website Experience: Transform your website into a destination with shoppable videos, interactive features, and community engagement to foster brand loyalty.

These insights provide actionable strategies for e-commerce businesses to thrive during off-peak seasons and ensure sustained success throughout the year.

| NEWS

Retail
• Tilly's saw a 6.4% revenue drop, missing analyst expectations, with weak EPS guidance indicating possible margin issues

• Amazon launches a new generative AI shopping assistant that quickly answers product questions based on reviews and listing text

• Tulip unveils Pay, a Stripe-powered payment integration for retail transactions, covering various in-store and online scenarios

• Target, and Walgreens have a new weapon against retail theft  

• Macy’s to cut 2,350 jobs, and close 5 stores

Ecommerce
• Temu gains following among older eCommerce shoppers 

• eBay plans to cut 1,000 jobs as CEO admits it grew too fast.

• PayPal and Venmo unveil 6 new innovations to revolutionize commerce

• Dopple's new app brings 3D AR shopping to Shopify, enabling real-time product customization and integration across platforms

• Meta introduces Creator Management Tools in Business Suite to streamline agency-creator relationships on Facebook, optimizing access and payment processes

Fashion
• Fast Fashion's rapid production cycle contributes to massive environmental waste at alarming levels

• Under Armour, Celanese unveil spandex alternative stretch fibre for athletic apparel

• Rhone named Official On-Course Apparel Partner of the LPGA Tour and Epson Tour

• Jay-Z and Moncler team up on a new collection of apparel and accessories

• VF admits its cyberattack led to a data breach of 35 million customers

• Converse & band Turnstile unveil skateboarding-inspired sneakers

| Events

Jan 25 - Scale Your Campaigns Without Sacrificing Creativity (rsvp)

Jan 30 - Future Proofing 101 (rsvp)

Jan 31 - Shopify NYC Meet Up (rsvp)

Feb 1 - Better Marketing Teams Start With Better Marketing Managers (rsvp)

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