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- 5 Direct-To-Consumer Trends for 2023 | Fashion Sales Up Globally
5 Direct-To-Consumer Trends for 2023 | Fashion Sales Up Globally

Industry Fact:
Global Online Fashion Sales in December Up 12% Year-On-Year
Helped by Holiday discounting and extended sales periods increasing demand among price-sensitive shoppers.
| INSIGHTS

NRF Big Show 2023 this week was one of the busiest in recent memory. Here are the 10-not-to-be-missed highlights from keynote presentations, to session coverage and eye-catching booths, to the consumer product showcase, and NRF tech and research announcements.
| NEWS

As a looming recession causes investors and consumers alike to tighten their belts, the name of the game is no longer “growth” but “resilience.”"(Ecommerce companies) that were living on vanity metrics and not really watching lifetime value, not really keeping track of their inventory margins, those businesses are going to struggle." - Jake Cook, Co-founder and CEO of ecommerce services solution Tadpull
DTC online market will reach $213 billion by the end of 2023, with almost a quarter of shoppers believing DTC brands have better quality products, and over 60% believing they provide the best personalized and most engaging digital experiences, compared to traditional brands.

Klarna is riding a wave of buy now, pay later (BNPL) popularity in the U.S.is now its largest market in terms of revenue, with volumes up 92% year over year. The company has 32 million customers (up 44%) and 22,000 retail partners (up 71%) in the U.S. in the U.S.
Retail Walmart and Salesforce Team Up To Unlock Local Fulfillment and Delivery Solutions for Retailers
Retailers using Salesforce Commerce Cloud can now offer their customers convenient pickup and delivery experiences with Walmart’s leading store fulfillment technologies and local delivery services.

Falling short of the National Retail Federation’s forecast amid continuing inflation and high interest rates. While holiday growth was less than expected, sales for the year grew 7% over 2021 to $4.9 trillion, meeting NRF’s forecast of between 6% and 8% growth for the year.
E-commerce brands to enjoy increased ROI by combining Shipium's premium shipping software with Veho's next-day delivery power.
| EVENTS

Join 1000+ of the fastest-growing retail brands in LA for an unmissable day of workshops, meetings and lessons! Founders and growth marketers from Alo Yoga, Liquid Death, Mid-Day Squares, Hush Blankets, Athletic Greens, Dr. Squatch and Olipop are opening their playbooks on paid ads, email/SMS strategy, community building, social, LTV, subscriptions, funding, hiring and much more.
⭐ Reserve your FREE tickets here and get ready for a direct-to-consumer conference like no other!
UPCOMING EVENTS
Jan 24-26 Shopify Support Week 2023

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Cristina Kown is a brand leader who has helped shape and grow notable consumer brands, properties and products in roles across marketing, partnerships, strategy and business development over nearly two decades. Her work across companies like Sonos, Fender, Quiksilver/DC Shoes, and Wasserman Media has given her deep expertise in strategic brand growth, consumer engagement and authentic brand development. A wellness junkie and athlete, she believes in better, simple health solutions for all.
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GUSTO's people platform helps growing businesses onboard, pay, insure, and support their hardworking teams with payroll, benefits, and more.
A full-service payroll, HR, and Benefits. and HR platform serving over 100,000 small businesses nationwide. Gusto provides solutions for employee benefit plans in over 38 states. Gusto is also a completely cloud-based platform that offers software integrations with platforms like Xero and QuickBooks.
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