State of Ecommerce 2024 . Retail Sales Are Rising

In This Week's Issue

• Insights

• News

• Events

• Featured Providers

| INSIGHTS

Ecommerce Insights: Thriving Trends and Strategies for 2024 Growth

ShipBob's recently unveiled third annual State of Ecommerce Fulfillment report draws insights from exclusive data and input from over 500 ecommerce executives. The report delves into the industry's performance in 2023 and sheds light on the priorities shaping the strategies of brands in 2024.

ShipBob's CEO praises ecommerce entrepreneurs for their adaptability and creative problem-solving, emphasizing the importance of global expansion and diversified sales channels in fueling growth amid dynamic challenges.

Key findings:

• 83% of ecommerce brands witnessed growth in 2023.

• Nine U.S. states accounted for 52% of all ecommerce orders.

• TikTok Shop has emerged as a top sales channel that brands want to grow in 2024.

• Nearly 50% of brands already sell on 3 or more sales channels.

• A substantial 64% of brands will add at least one new sales channel this year, highlighting that diversifying channel mix is a growing trend.

• About 21% of brands intend to initiate order fulfillment in new countries during 2024.

• Customization is prevalent, with 46% of brands incorporating personalized elements in their orders.

| NEWS

Retail
• American shoppers spent strongly this past holiday season as retail sales rose 0.6%, as they spent more at department stores and online in Dec ‘23.

• 56% of Retail execs will use A.I. for marketing & financial forecasting in 2024.

• Amazon Fashion introduces AI-powered Fit Finder to get sizes right and save on returns.

•  63% of retailers face significant challenges with the management of returns as customers increasingly turn to online shopping options.  

• Uniqlo sues online retailer Shein claiming imitation of shoulder bag products.

Ecommerce
• FedEx is launching a new e-commerce platform ‘fdx’ as it competes with Amazon.

• AI, Data, and Storytelling will power e-commerce campaigns for 2024

• Uber to close Drizly E-Commerce alcohol delivery platform.

Fashion
• Malbon Golf strikes apparel deals with pro golfers Jason Day and Charley Hull, paving the way for future head-to-toe deals.

• Lululemon names longtime creative veteran Jonathan Cheung as global creative director.

• PUMA chooses Yottaa for high-performance e-commerce sites.

• Luxury brands aren’t doing enough to eliminate forced labor.

• 21 of the top 50 global fashion brands have NFTs with engaged users. 

| Events

Jan 23 - Profit with Purpose: Unleashing the Power of Sustainable Business (rsvp)

Jan 24 - Referral Marketing Revolution (rsvp)

Jan 30 - Future Proofing 101 (rsvp)

Jan 31 - Shopify NYC Meet Up (rsvp)

| Featured Providers

8fig - Get funded now and scale your eCommerce store smarter and faster. 8fig's financing solutions will provide the resources you need.

Breezy HR - Elevate your recruiting game with Breezy, the ultimate end-to-end software reshaping processes and bringing delight to teams across countless companies!

Oyster - An HR platform creating a more equal world by making it possible for companies everywhere to hire people anywhere.

Quickbooks - Discover efficiency in financial management with streamlined operations, save time and money with our user-friendly tool, plus enjoy an exclusive 30% Off for Six Months.

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