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- 3 Trends for Ecommerce in 2023 || Amazon Used for New Brand Discovery
3 Trends for Ecommerce in 2023 || Amazon Used for New Brand Discovery
Industry Fact:
Consumers Use Amazon To Discover New Brands
86% say they've purchased a product from a brand they've never tried before. 35% claim Amazon is how they discover new brands, even if they're small.
| INSIGHTS
While the record spikes in e-commerce sales of 2020 and early 2021 have slowed, the sector continues to grow. But as always, with growth comes competition. To stay ahead of the game, focus on these core areas that are likely to drive e-commerce in 2023 and beyond.
LTV and retention will take precedence over acquisition to drive growth.
Social commerce and mobile will continue to dominate
Marketers will find new ways to approach a cookieless world.
Big changes are coming to e-commerce, and companies that adapt first will laugh last. Make sure you get ahead of the crowd by adopting the strategies that will define 2023 sooner rather than later.
| NEWS
Buy with Prime will be widely available to U.S.-based merchants by January 31. Previously, Buy with Prime was available to merchants by invitation only.The company also announced the launch of "Reviews from Amazon," enabling Buy with Prime merchants to display ratings and reviews from Amazon customers within their own online stores
Leading chargeback management service handles more than 25,000 cases for Fortune 500 brands and other retailers as ecommerce fraud skyrockets.
The cost of shipping a 40-foot container from China to America's west coast is now $1,400, down 93% from its peak of $20,600 in September 2021.
Retailers who use both firms have seen their shipping costs reduced an average of 19%. Meanwhile, both delivery speed and accuracy are improved by more volume going towards consistent 2–3 day service.
Amid concerns regarding diminishing pricing power, Block's monetization efforts are shifting towards transforming their mobile apps into e-commerce destinations through the increasing use of Cash App Pay/ Afterpay to purchase goods and services.
This represents a 76% increase of ecommerce sales on Douyin compared to 2021. Their TikTok Shop, which launched in '22, had $4.4 billion in Southeast Asia alone. The platform was recently introduced to US markets.
Sustainable ecommerce is more than a slogan. It’s about reducing a company’s environmental impact while supporting communities. A sustainable-focused online business focuses on product sourcing, order fulfillment, delivery, and more. It also prioritizes fair trade practices — transparent, humane — and donates to like-minded causes.
| EVENTS
Join 1000+ of the fastest-growing retail brands in LA for an unmissable day of workshops, meetings and lessons! Founders and growth marketers from Alo Yoga, Liquid Death, Mid-Day Squares, Hush Blankets, Athletic Greens, Dr. Squatch and Olipop are opening their playbooks on paid ads, email/SMS strategy, community building, social, LTV, subscriptions, funding, hiring and much more.
⭐ Reserve your FREE tickets here and get ready for a direct-to-consumer conference like no other!
UPCOMING EVENTS
Jan 11-12 Outdoor Retailer
Jan 15-17 NRF 2023 Retail's Big Show
Jan 24-26 Shopify Support Week 2023
| PODCASTS
Gen Zers are changing the shopping landscape and improving the shopping experience across generations. They’re forcing brands to be transparent and authentic. What’s important to them is their preferences. They value ease, simplicity, and the spontaneity of making instant purchases.
| FEATURED PROVIDER
GUSTO's people platform helps growing businesses onboard, pay, insure, and support their hardworking teams with payroll, benefits, and more.
A full-service payroll, HR, and Benefits. and HR platform serving over 100,000 small businesses nationwide. Gusto provides solutions for employee benefit plans in over 38 states. Gusto is also a completely cloud-based platform that offers software integrations with platforms like Xero and QuickBooks.
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