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- E-Commerce Retail Just Passed $1 Trillion
E-Commerce Retail Just Passed $1 Trillion
Industry Fact:
SMS Messaging On The Rise
Apparel and Accessories companies sent 15% more emails and almost 80% more SMS messages, while Sporting Goods companies sent over 20% more emails and over 70% more SMS messages compared to 2021.
| INSIGHTS
Mirakl's consumer data report, Consumer Preferences in the Digital-First Economy, surveyed 9,600 global consumers regarding their preferences and habits when shopping both in-person and online. Most consumers globally prioritize value over brand loyalty, putting pressure on retailers to adapt.
Value shoppers prioritize the best deal over brand loyalty
86% of U.S. consumers say inflation has made them look for better value when shopping
43% stopped shopping with a specific retailer as a result of rising prices
Consumers turn to eCommerce for value, reliability, and convenience
71% expect to move more of their spending online in the next 12 months to find better value
When a product they usually purchase in-store is out of stock, 52% of shoppers try to find it online
Consumers seek new features in the "marketplace of the future:
41% loyalty and membership programs
28% in-store pop-ups that show marketplace products in person
20% purchasing integration with the latest social media apps
19% handpicked selection from influencers they follow
| NEWS
E-commerce hit $1.09 trillion in the U.S. in 2022, with the last quarter accounting for $332.2 billion A key driver? Mobile, which grew at twice the rate of desktop e-commerce. [Forbes]
The trend of increasingly disappointing customer experiences across industries continued over the 2022 holiday season, according to a study published by Simplr. Compiled from digital customer interactions with more than 400 major consumer brands, found that 28.5% of brands turned off live chat over the 2022 Black Friday to Cyber Monday weekend.
Canada Goose is bringing its pledge to sustainability to life in a new way. Launching "Generations," a new circular commerce platform designed to give your pre-owned parkas and other goods a new life with other owners. In addition to offering previously loved Canada Goose garments, the site will also offer vintage pieces from the brand’s 65-year-old archives. [Robb Report]
Marketing Social Ads for Buy With Prime To Help Merchants Drive Targeted Traffic On Their eCommerce Website
CedCommerce helps merchants to drive targeted traffic on their eCommerce website by creating Buy with Prime badged Facebook and Instagram ad campaigns. Buy with Prime has been shown to increase shopper conversion by 25% on average.
So what specific SMS and email marketing trends will win big in 2023? Klaviyo's predictions 20+ boots-on-the-ground ecommerce operators see for this year—including realistic tactics you can implement to improve your strategy now.
Logistics Logiwa and eHub Partner to Deliver Unparalleled Ecommerce Shipping Experience within the Digital Supply Chain
The leading cloud fulfillment platform for high-volume direct-to-consumer (DTC) businesses, launches strategic partnership with eHub, a platform that provides streamlined shipping functions for 3PLs and high growth DTC merchants.
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EVENTS
Join 1000+ of the fastest-growing retail brands in LA for an unmissable day of workshops, meetings and lessons! Founders and growth marketers from Alo Yoga, Liquid Death, Mid-Day Squares, Hush Blankets, Athletic Greens, Dr. Squatch and Olipop are opening their playbooks on paid ads, email/SMS strategy, community building, social, LTV, subscriptions, funding, hiring and much more.⭐ Reserve your FREE tickets here and get ready for a direct-to-consumer conference like no other!
UPCOMING EVENTS
| PODCASTS
WGSN’s Andrea Bell talks about global drivers in retail, consumer trends and why the future of retail is intergenerational.
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