LVMH Buying Out Landlords, Unified Commerce Driving Revenue Growth

| INSIGHTS

Unified Commerce:
Powering Revenue, Delighting Customers

Savvy retailers are recognizing the power of unified commerce, blending online and in-person shopping to deliver personalized experiences. Adyen's Retail Report reveals compelling data:

• 42% of U.S. retailers invest in unified commerce.

• Retailers saw a 16% revenue boost after merging online and offline payments.

• 58% of retailers have yet to implement a unified shopping experience, missing potential revenue.

Today's shoppers prioritize value, affordability, and convenience. They expect seamless omnichannel experiences, especially during peak shopping seasons when discounts and bargains are sought across channels.

By connecting online and offline systems, merchants can offer personalized discounts, meeting shoppers' expectations while driving sales.

| NEWS

Retail
• Luxury retailers like LVMH are buying out their landlords spending hundreds of millions for Fifth Avenue storefronts

• Walmart using new tech to merge the digital & physical shopping journeys to provide a more frictionless customer experience

• Stores of the Future will track shopper behavior ecommerce style

• Launch of Apple Vision Pro supercharges retailers’ adoption of VR like Lowes, J.Crew, Decathlon and more

Ecommerce

• Shopify launches 100 new & updated tools for conversion, channels, marketing and operations

• Amazon announces Rufus, new generative AI-powered conversational shopping assistant

• Shien is opening new offices in Bellevue WA to serve as a U.S. fulfillment & logistics hub

• Costco’s January sales rise 4.5%, with a big boost from ecommerce

• LaunchMyStore unveils 60-second ecommerce store creation for B2B and D2C stores.

• UPS report reveals ecommerce’s 30% shipping volume surge since 2022, shaping omni supply chains.

Fashion
• Retailers slash prices on more Nike sneakers in 2024

• How a Super Bowl champion is re-igniting the iconic brand Starter

• Why Amer Sports (Salomon, Arc’teryx, Wilson) IPO fell short

• Informa Markets (MAGIC / Sourcing / The Project) rebrands to become MMGNET 

• Moncler creates stir with snowboard snafu on fashion runway

• Brands like Columbia and Skechers are impacted as retailers order cautiously amid economic uncertainty and geopolitical unrest

| EVENTS

Feb 27 - Shop Starter Workshop (rsvp)

Feb 28 - The Brand Marketer’s Guide to TikTok Shop (rsvp)

Mar 5-6 - Grow LA (rsvp)

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