50% Shoppers Seek Easy Checkout, Tools To Help Your Biz

| INSIGHTS

Half of Online Shoppers Seek Easy Checkout

In today's eCommerce landscape, the ease of checkout is crucial for attracting and retaining customers. According to a study by PYMNTS Intelligence, 50% of consumers prioritize a simple checkout process when choosing where to shop online.

This underscores the need for businesses like DTC and high-ticket brands to streamline their checkout experiences to remain competitive and enhance customer satisfaction.

While offering a seamless purchasing journey across platforms can enhance customer engagement and value, tailoring checkout experiences to address consumer hesitancy, especially for high-value items, can significantly improve conversion rates and user satisfaction.

Ways to Improve Your Checkout Experience

• Implementing one-click purchasing options can further streamline the checkout process, reducing friction and enhancing user satisfaction.
  

• Providing multiple payment methods, such as digital wallets and installment plans, caters to diverse consumer preferences and can increase conversion rates.

• Offering guest checkout options allows for quick and hassle-free transactions, appealing to customers who prefer not to create an account

| NEWS

Retail

• Ikea launches first global marketing campaign focusing on the fun people can have staying in

• Macy’s is closing 150 stores, leaning into small-format locations

• Uniqlo’s sister brand GU takes aim at market in U.S. and Europe

• Retailers plan to open more storefronts and bolster operations in 2024

• Staples revamps loyalty program towards points-based, “Easy Rewards”

• Highsnobiety to launch their first non-traditional retail store in Berlin

Ecommerce

• eBay sees strong growth closing out the holiday season & 2023

• Etsy expects a slow start to 2024, but focuses on its unique marketplace

• Revolve increased active customers to 2.54 Million, 9% increase YOY

• AfterShip enables Apple Wallet Order Tracking for customers

• AR try-on reduces returns for ecommerce beauty brands

• Authentic Brands Group partners with Fast Simon to bring shopping optimization to its online stores

Fashion

• Malbon Golf and TAG Heuer collaborate on a connected timepiece

• Reformation partners with Monica Lewinsky to encourage voter registration

• Reebok debuts new women’s apparel line with LSU’s Angel Reese

• Sustainable Apparel Coalition expands & rebrands as Cascale

• Patagonia and Eastman join forces to recycle textile waste

| EVENTS

Feb 28 - The Brand Marketer’s Guide to TikTok Shop (rsvp)

Feb 29 - Connecting Things: State of the Creative Union (rsvp)

Mar 1 - Trailblazers of E-Commerce Panel: Building Your Digital Empire (rsvp)

Mar 5-6 - Grow LA (rsvp)

Mar 12 - The Power of the Passionate Consumer (rsvp)

Mar 20 - Turn Shoppers Into Brand Advocates (rsvp)

Mar 27 - Consumers Want Meaningful Content. Can Brands Deliver? (rsvp)

| TOOLS

🐝 Beehiiv - Access the best tools available in email, helping your newsletter scale and monetize like never before. Special deal! 30-day Trial + 20% OFF any paid plan for 3 months

💪 Gusto - Help your growing business onboard, pay, insure, and support your hardworking team with payroll, benefits, and more.  

💰 8fig - Get funded now and scale your eCommerce store smarter and faster. 8fig's financing solutions will provide the resources you need.

🚀 Breezy HR - Elevate your recruiting game with Breezy, the ultimate end-to-end software reshaping processes and bringing delight to teams across countless companies!

🎯 Oyster - An HR platform creating a more equal world by making it possible for companies everywhere to hire people anywhere.

💸 Quickbooks - Discover efficiency in financial management with streamlined operations, save time and money with our user-friendly tool, plus enjoy an exclusive 30% Off for Six Months.

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