| INSIGHTS

Breaking Away: Gen Z’s Shift from Amazon

In today's ever-changing retail world dominated by Amazon, younger consumers are showing a shift in their shopping habits. Recent data from Mintel reveals that almost half of Gen Z shoppers are actively trying to cut back on their Amazon spending.

• 60% feel that Amazon has too much power

• 39% are tired of constantly hearing about the company

• In contrast, 20% of Baby Boomers and 40% of Millennials respectively, are curtailing their Amazon shopping habits

These findings underscore Gen Z's inclination towards personalized experiences and their readiness to explore alternatives beyond mainstream brands. This shift not only poses a potential challenge to Amazon's market dominance but also highlights the importance for retailers to adapt their strategies to cater to the evolving preferences of this influential demographic.

Understanding and responding to Gen Z's desire for unique, tailored experiences could prove pivotal for businesses seeking to remain competitive in an increasingly dynamic retail landscape.

| NEWS

Retail

• Target launches low-price private brand “Dealworthy” across 4 categories — with some items under $1

• US Retail sales tumbled 0.8% in January, much more than expected

• Dick’s Sporting Goods to start selling Giant Bicycles nationwide

Ecommerce

• Temu recent Super Bowl ads bring attention to the Chinese online platform as they reach over 50 Million active U.S. users 

• nShift's ROI calculator helps retailers foresee a 20% boost in conversions by offering diverse delivery options, combating the 70% cart abandonment rates

• Klarna expands 'Sign-in With Klarna' letting shoppers fast-track shoppers

• Dappz Sports Redefines Social E-commerce with Live Shopping Revolution

• 5 things to know about E-Commerce Returns Management in 2024

• 35% of Boomers prefer Retailer Sites to buying directly from brands

Fashion

• Tiger Woods launches Sun Day Red apparel line with TaylorMade

• Top fashion trends at MAGIC / Project Las Vegas

• Generative AI is rapidly changing retail and fashion apparel

• Fashion / Apparel brands seeking financial relief from the Fed in 2024

| EVENTS

Feb 26-29 - eTail (rsvp)

Feb 27 - Shop Starter Workshop (rsvp)

Feb 28 - The Brand Marketer’s Guide to TikTok Shop (rsvp)

Mar 5-6 - Grow LA (rsvp)

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