Consumer Expectations vs Reality for Holiday Shopping Experiences

| INSIGHTS

Consumer Expectations Versus Reality for Holiday Shopping Experiences

Glassbox has released insights from its "Digital Holiday Shopping Experiences: Expectations vs. Reality" survey. The study reveals the evolving consumer shopping landscape focusing on digital and mobile channels. The data indicates that consumer expectations largely aligned with actual behavior during the Cyber Weekend, emphasizing the importance of brands and retailers meeting customer expectations for a seamless, personalized shopping experience.

Key findings include:

• 63% consumer engagement via mobile apps, exceeding the 57% expectation, and a significant satisfaction rate of 80% among those who shopped via mobile apps.

• Although 31% expected TikTok to influence their shopping, only 13% made a purchase on TikTok during Cyber Weekend.

• Personalized product recommendations and flexible return policies emerged as crucial factors for a positive shopping experience.

| NEWS

RETAIL

• Target Announces Easy Ways to Get Last-Minute Purchases as Late as Christmas Eve

• Investor Group Launches $5.8 Billion Buyout Bid for Macy’s

• UNIQLO to Double North American Expansion with over 20 New Stores in U.S. and Canada in 2024

• U.S. Ski & Snowboard Partners with Backcountry to Elevate Merchandise Program

• Walmart’s CFO talks inflation, e-commerce profitability

• 2023 Holiday to Reach Record Spending Levels according to NRF

ECOMMERCE

• Chinese ecommerce platform Temu drawing shoppers from US dollar stores 

• Pitney Bowes VP details 2023 holiday season retail challenges, consumer trends

• nShift unveils Emissions Tracker, helping retailers reduce last mile emissions and fulfill reporting needs

• The Top 3 fashion ecommerce trends driving holiday sales

• How to break even on Customer Acquisition

• 3 ways AI is shaking up the E-Commerce space

FASHION

• Adidas Debuts Series of Virtual Pop-Ups in Roblox

• RVCA’s founder Pat Tenore is rumored to launch new brand 

• Unified Commerce Group (UCG) announces its investment in Los Angeles-based athleisure brand Spiritual Gangster

• eBay Introduces Limited-Time Consignment Concierge

• How relevant are in-person trade shows, seminars, and dealer events?

| Holiday Shipping Deadlines

REMINDER: If you need your packages to arrive before December 25th, here's the shipping deadlines:

• UPS® Ground & UPS® Ground Saver: Delivery times vary—use Pirate Ship’s Rates calculator to get an estimate!

• UPS 2nd Day Air®: Ship by December 20th

• UPS Next Day Air®: Ship by December 21st

• USPS Ground Advantage: Ship by December 16th

• USPS Priority Mail: Ship by December 18th

• USPS Priority Mail Express: Ship by December 20th

• Shipping internationally or to/from Hawaii, Alaska, or a Military address? Here’s the complete list of dates you’ll need to ship by 

| EVENTS

Dec 19 - Build a Social Community That Supercharges Engagement

Online - Why an Omnichannel Strategy Will Drive 2024 Success

Online - A Video-First Approach to Customer Reviews

Online - Key YouTube Strategies for 2024

Mar 17-20 - Shoptalk

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