Hyperlocal Ecommere On The Rise

August 29, 2023

Industry Fact:
U.S. Consumers Are Showing Signs of Stress

Consumer spending remains resilient, but retailers’ latest earnings offered a glimpse into worrying shifts in shopping habits.

This week’s issue is brought to you by

| INSIGHTS

Hyperlocal eCommerce Is Taking Shape

In the world of online shopping, a growing trend called hyperlocal eCommerce is taking shape.

Unlike regular online stores that serve people all around the world, hyperlocal eCommerce focuses on serving customers in a very specific local area, like a city or a neighborhood.

This kind of shopping is all about getting what you need quickly and easily from nearby sources. And now, with the help of real-time analytics, this type of shopping is becoming even more amazing.

Here's how it works:

  • Smart Stock Management: Real-time analytics helps stores know exactly how much of a product they have at any moment. This way, they can make sure they never run out of things and also avoid having too much of something. This makes shopping smoother for you and helps stores manage things better.

  • Personalized Shopping: With real-time analytics, stores can understand what you like to buy and suggest things that match your preferences. It's like having a friend who knows what you love and gives you great suggestions whenever you shop. This makes shopping more fun and tailored just for you.

  • Speedy Deliveries: Real-time analytics also helps stores deliver things to you faster. They can track where your order is and tell you exactly when it will arrive. So, you don't have to wait long for your goodies to come to your doorstep.

So, as technology and local shopping join hands, hyperlocal eCommerce with real-time analytics is making shopping around your neighborhood better than ever before. [rti insights]

| NEWS

Ecommerce
E-Commerce 3.0: The Future of Retail Is Hyper-Personalized The Cost

As E-Commerce evolves, the path from search-focused transactions to AI-driven hyper-personalization and, ultimately, creator-driven connections is reshaping the retail landscape. This journey is marked by a shift from seeking products to products seeking us, and envisions a future where AI and creators collaborate to transform shopping into engaging, tailored experiences that blur the lines between desire and checkout.
[forbes]

Sustainability
(Un)Packing Reality

Insights reveal from 2023 (Un)Packaging Reality Report, showcasing how 62% of decision-makers are recalibrating inventory expectations due to sustained eCommerce growth, while brands focus equally on packaging design for online and offline retail experiences. The report underscores the evolving landscape of commerce and the strategic shifts in packaging practices amidst changing market conditions.

Shipping
ShipEngine Launches ShipEngine for Platforms

The product gives ecommerce platforms the ability to embed superior, pre-integrated shipping components directly into their own solutions. As a result, ecommerce platforms can provide merchants a world-class shipping experience – blended seamlessly into their existing product workflows – without the need for custom software development.

Technology
BoxHero Unveils Inventory API & Free Barcode Generator

BoxHero, the user-friendly inventory management platform, introduces a seamless Inventory Management API and a hassle-free Free Online Barcode Generator to enhance convenience and integration for businesses of all sizes.

Retail
Back-To-School Sales Trigger 10% Surge

InShift, a global delivery management software leader, highlights the 10% spike in back-to-school spending across categories like clothing and electronics. It advises retailers to optimize systems during this period to ensure smooth operations for the upcoming peak season, emphasizing enhanced customer experiences and reimagining returns for increased revenues and loyalty.

| EVENTS

Grow LA
October 17 • Los Angeles, CA

The friendliest, smartest, and most approachable people in eCommerce meet at GROW LA.

Learn from the most successful Growth Marketers about what’s working across their campaigns, companies, and careers.

*IR partner

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